The United Nations Industrial Development Organization (UNIDO) is to host the “Brand Global Summit 2020: Brands for Sustainability” on 1 October 2020 in Vienna, Austria in hybrid format (online and offline).

The event is organized jointly by UNIDO and the European Brand Institute, Europe’s leading platform of brand value with 20 years of proven experience in brand and intellectual property valuation. Since it was originally launched in 2005 by EBI, Brand Global Summit established itself as a business and networking event that seeks to promote economic and social integration, business partnerships and serve as platform for exchange of the best practices and experiences to advance the economic development. It leverages the power of branding as a tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs).

This year “Brand Global Summit 2020: Brands for Sustainability” will gather top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 50 countries, to share knowledge, exchange forward-looking practices and experiences for accelerating sustainable development through branding of products and services.

The event will be an excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support regions to improve the quality of their products, to achieve higher productivity, to diversify and to attract investments. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.