Why is the Quality Infrastructure System relevant for enterprises?
Enterprises (large or small manufacturing or service organizations) and their customers benefit because the QIS promotes the use of international standards to ensure a common language and criteria for product and service requirements, and business processes that are modelled on globally-recognized management system standards.
Markets and consumers as an essential part of the QIS
Increased choice of competing products brought by global markets and downward pressure on prices mean that customers will tend to reject products that do not meet their needs and expectations, even though the price may be low. Global markets and competition will probably give them better quality at the same price.
The emphasis of a QIS is on markets and consumers. All component parts of the QIS act dynamically on each other. This inter-action is particularly intense between enterprises and customers/consumers. Enterprises offer products and services and receive direct and indirect feedback from consumers in the form of sales and indicators of customer satisfaction.
Markets also provide feedback - although not necessarily as swiftly as coming from the point of sale - on quality infrastructure services, quality infrastructure institutions and governance. This feedback allows review, modification and improvement of the quality infrastructure and its different components, underlining the dynamic nature of the QIS.

Interactions between enterprises and the Quality Infrastructure System
Enterprises can (and should!) provide inputs to development of National Quality Policy; QIS; development of standards and technical regulations etc. They are also important recipients (customers!) of the QI services.